The IWSC announced that Curatif (Australia) is the winner of the IWSC 2024 RTD Producer Trophy.

Founded in 2019, Curatif has quickly established itself as a powerhouse in the ready-to-drink (RTD) cocktail market. 

The company’s mission revolves around delivering exceptional quality, convenience, and innovation, making cocktails accessible for all occasions. 

Curatif’s unique approach fuses traditional cocktail craftsmanship with modern production techniques, resulting in some of the most awarded premixed cocktails in the industry. 

Celebrated for its cutting-edge processes and sustainable practices, Curatif has garnered significant partnerships with five-star hotels, prestigious airlines, and major sporting events, all while achieving remarkable accolades, including the prestigious RTD Producer Trophy at the IWSC for 3 years in a row (2022, 2023 and 2024).

The IWSC judges praised Curatif’s unwavering commitment to innovation and excellence. This year’s achievements include the launch of groundbreaking packaging formats such as 3L and 20L kegs. 

Not only are they more environmentally-friendly, but they also transform the way consumers enjoy cocktails. The innovation behind Curatif’s products extends beyond packaging: the company is dedicated to maintaining the freshness and authenticity of its ingredients, as exemplified by its award-winning Piña Colada, which won a gold at the IWSC 2024. 

The judges noted: “Curatif are ahead of the game when it comes to packaging, innovation, and consistency. They manage to continuously adapt to the market every single year without fail.” This statement encapsulates Curatif’s ethos and reinforces its position as an industry leader.

From becoming the “Official Premium Cocktail Partner of Marvel Stadium” to launching its highly anticipated Piña Colada, the company’s achievements in 2024 are truly impressive. With a focus on sustainability, inclusivity, and responsible practices, Curatif continues to elevate the standards for RTD cocktails, ensuring that both consumers and producers can enjoy the fruits of their labour.

Curatif’s dedication to promoting not just its products but also its partnerships with local and international brands demonstrates a commitment to uplifting the entire cocktail community.