Xi Wang Sports Nutrition Beverage, produced by ORG Technology Co., Ltd. under the supervision of China Sports Industry Group, has received the ‘Sports Innovation Brand award, one of the five prestigious awards of the 2024 Forbes China Sports Innovation Selection.

As a globally respected media organisation, Forbes China has been instrumental in promoting and monitoring the sustainable development of China’s sports sector. The ceremony celebrated achievements across various domains, including sports innovation, business, technology, and fashion, acknowledging exceptional contributions from individuals, companies, and influential brands in the sports industry over the past year.

The Forbes China Sports Innovation Selection evaluates Chinese sports brands based on their achievements in product design, technological advancement, and user experience, with a particular focus on those driving industry development. The comprehensive assessment framework encompasses four key dimensions: innovation capability, commercial performance, financial strength, and core competitive advantages.

Xi Wang distinguished itself through a rigorous selection process, earning recognition alongside notable industry leaders such as Wanda Sports and the League of Legends Pro League.

The “Sports Innovation Brand” award represents more than just commercial success; it acknowledges brands that make substantial contributions to both the sports industry and society at large. Recipients of this prestigious honor have demonstrated excellence across multiple areas, including product innovation, technological development, and market expansion. Moreover, they have shown dedication to promoting public health and fitness, supporting youth sports development, and driving the transformation of the sports industry.

The “China Urban Sports Consumption Report” reveals remarkable growth in China’s sports consumption market, which reached 1.5 trillion yuan from January to November 2024, with projections indicating further expansion to 2.8 trillion yuan in 2025. The 2024 Forbes China Sports Innovation Selection results reflect this dynamic growth, highlighting the innovative vigor and development potential across China’s sports industry.

Xi Wang’s prominent media presence throughout the past year extends beyond Forbes China, with consistent coverage across major media platforms affirming its leadership position in the sports industry. This widespread media attention underscores both the industry’s significance and a shared optimism about the sports market’s growth trajectory.

Sports excellence is fundamental to Xi Wang’s identity, enhanced by ORG’s strategic three-year partnership with China Sports Industry Group, a state-designated enterprise in the sports sector. This collaboration has supported Xi Wang’s development across multiple areas, including sports-related charitable initiatives, athlete partnerships, and major event marketing.

A notable example is the “China Fitness Campaign” charity project, jointly supported by ORG and Xi Wang. The initiative gained significant traction through coverage by 49 mainstream media outlets, including prestigious national media organisations such as Xinhua News Agency, CCTV, and China Daily. This extensive media coverage has substantially boosted Xi Wang’s credibility and visibility. The campaign’s success is particularly evident in its digital performance, achieving approximately 6.285 million video views on Douyin (known internationally as TikTok) and generating 652,500 viewer impressions through live streams.

Xi Wang’s distinctive approach to innovation manifested notably in May 2024 with the introduction of “Xiao Xi” – the world’s first AI digital human to feature on beverage packaging. This virtual health assistant, integrated into Xi Wang’s beverage line, represents more than technological advancement; it exemplifies ORG’s vision for the sports industry.