Aluminium beverage can manufacturer Crown Holdings, Inc. announced a new partnership with San Juan Beverage Company to become the exclusive beverage packaging provider for SAN JUAN BAMMARITA, a premium ready-to-drink (RTD) cocktail collaboration created with legendary Seattle Seahawks safety Kam Chancellor. 

Crown’s partnership with the nation’s first small-batch hard seltzer company will bring the Super Bowl champion’s premium best-selling margaritas from his Legion Sports Bar to stores throughout the country. West Coast Container Inc. will be collaborating with Crown to provide additional support to this partnership.

“Crown is thrilled to partner with San Juan Bev. Co. in launching this innovative and exciting new product into the rapidly growing RTD market,” said Bryan Sahadi, Marketing and Commercial Operations Senior Manager at Crown. 

“Our extensive packaging experience and capabilities and state-of-the-art graphic design operations are ideally suited to help achieve both San Juan Bev. Co.’s goals and Kam’s vision, resulting in ultimate speed-to-market to get BAMMARITA in the hands of consumers.”

Brewed and blended with San Juan Bev. Co.’s proprietary Island Shine, BAMMARITA is winning over consumers with its crisp, clean taste that presents a gluten-free, lower-calorie, “better-for-you” alternative to a traditional margarita. A portion of the proceeds from sales of BAMMARITA will be donated to charity: water, a nonprofit organisation that works with local groups across the globe to build sustainable, community-owned projects that increase access to clean water for people living in rural areas.

“Rooted in the spirit of the Pacific Northwest, we set out to craft our RTD cocktails with purpose and heart,” said Ron Lloyd, president and CEO of San Juan Bev. Co. “Through our partnership with Kam and his wife, Tiffany, we’ve been able to do all this and more with BAMMARITA – investing back into our Pacific Northwest community by providing consumers flavors they want and an economic boost to local jobs and businesses. We are thrilled with the support we are already receiving from bars and grocery retailers such as Kroger’s QFC, Albertsons/Safeway, and others. Crown’s expertise and efficiency, along with a seamless partnership with West Coast Container, were instrumental in turning our joint mission into a reality in just three months.”

“I’m so thankful for everything Seattle has done for me for the last 15 years,” said Kam Chancellor, founder of the BAMMARITA trademark and former Seattle Seahawks safety. 

“Since I retired in 2017, I’ve made it my priority to do as much as possible to give back to the community that supported me. BAMMARITA is my way of saying ‘thank you’ to the 12s and to continue showing my appreciation for this fan base.”

Inspired by Kam’s signature nickname “Bam Bam Kam,” BAMMARITA features four unique flavour profiles: Lime, Cadillac, Mango, and local favourite Kiwi Strawberry. Each 6% abv (alcohol by volume) BAMMARITA flavor is made available exclusively in 12-oz CrownSleek cans. As part of the seasonal summer promotional lineup, local stores created space for BAMMARITA ahead of marketing milestones like Cinco de Mayo and Memorial Day. Consumers can now find BAMMARITA featured prominently in most major local retailers.