Red Bull, Ball Corporation, and Rauch Fruchtsäfte broke ground on a 2.3-million-square-foot production, manufacturing and distribution facility. 

The facility operations are expected to begin in 2028 with maximised filling capacity expected by 2031, producing up to three billion cans annually by 2031.  

State of the art Ball aluminum can production, Rauch filling facilities, and Red Bull North America’s fully automated warehousing and distribution centre are designed for maximum efficiency with minimum CO2 impact. 

The site will offer 170,000 pallet spaces and includes internal conveyor bridges for intralogistics, connecting can manufacturing to co-packing to warehousing, and finally direct to customer deliveries to minimise carbon emissions.

Concord, N.C. marks the second integrated manufacturing campus for Red Bull, Rauch and Ball Corporation in the US and will service the surrounding regions and states.  

The groundbreaking ceremony was attended by the North Carolina Secretary of Commerce Lee Lilley, Concord Mayor Bill Dusch, State Senator Chris Measmer, State Representative Brian Echevarria, Chairman Jeff Jones, Advantage Austria Trade Commissioner Peter Hasslacher and Commissioners Laura Lindsey and Kenneth Wortman of the Cabarrus County Board of Commissioners, and the Concord City Council.