Snoop Dogg’s Iconic Tonics is teaming up with cult‑favourite, plant‑forward restaurant group The Butcher’s Daughter and their natural wine + listening bar, Only The Wild Ones, to introduce a selection of zero-proof “functional” cocktails. 

Each drink will highlight the best produce of the season, and feature an adaptogenic upgrade that serves to boost mood, reduce stress and optimise health. Launching this month, guests in New York, Los Angeles, and soon Austin can sip botanical beverages that bring together the inspiration of music, artistry of mixology, and the power of plants.

The collaboration debuts on all Butcher’s Daughter menus with the first signature cocktail, Grilled Lemon Spritz, made from grilled and pressed lemons, pressed ginger, amaro falso, soda and fresh muddled mint. The drink is elevated with Kanna flower extract, a botanical celebrated for its heart-opening tendencies and its connection to uplifting social rituals.  

In addition to these new creations, The Butcher’s Daughter will feature a rotating selection of Iconic Tonics’ signature offerings for sale in their restaurant markets, including Death Row Records Do It Fluid, Klaus, Love Yer Brain, and more.

For Heather Tierney, Founder & Creative Director of The Butcher’s Daughter, the collaboration is a natural fit. “The Butcher’s Daughter has always been about creating new rituals and experiences that bring people together,” said Tierney. “Iconic Tonics shares that ethos and spirit. This new partnership also aligns with the origin story of our brand – the daughter is rebelling against the father.  Snoop and his Iconic Tonics definitely feed into that rebellious spirit.  We both believe in doing things differently with intention.”

“This is about sipping something that fits the moment, whether that’s unwinding with friends, catching a live set, or finding your own rhythm,” said Evan Eneman, Co‑Founder and CEO of Iconic Tonics. 

“We’re blending flavor, vibe, and plant power in spaces that already know how to set the tone.” The partnership celebrates more than just product innovation, it’s a cultural alignment rooted in shared values: music, plant-based innovation, creativity, and disrupting the status quo. 

Only The Wild Ones, The Butcher’s Daughter’s natural wine bar concept, offers an ideal backdrop for Iconic Tonics’ beverage philosophy. Known for its curated vinyl collection, high-fidelity sound system, and surprise DJ sets, the venue invites guests to slow down, tune in, and elevate their senses.

“Our drinks are made for spaces where connection happens naturally, whether that’s over music, conversation, or just taking a beat.  Partnering with The Butcher’s Daughter lets us bring functional, intentional beverages into spaces where people are already celebrating life, music, and community.” said Eneman.

With Austin set to open this fall and additional venues planned in vibrant, hospitality‑driven cities, the partnership signals the start of a growing collaboration that blends culture, connection, and crafted hospitality experiences. Upcoming collaborations will feature special menu editions, artist‑driven events, and immersive experiences designed to celebrate food, music, and mindful consumption with function‑forward drinks.