At this year’s Luxe Pack Monaco, held at the Grimaldi Forum from 29 September – 1 October 2025, Roberts Metal Packaging will unveil its latest innovations in premium metal packaging, headlined by its collaboration with Swiss brand Puralpina.

Known for its 100% natural Deodorant Crèmes, Puralpina partnered with Roberts to develop sustainable aluminium jars that have already earned a place on the shortlist for the UK Packaging Awards 2025 in the ‘Metal Pack of the Year: Decorative & General Line’ category.

Through sales partner Flaver AG, Puralpina sought stylish, sustainable jars for its 50ml full-size and 15ml travel-sized deodorant crèmes in four variants: lavender, mint, natural, and bergamot.

Roberts selected aluminium jars from its SOFTLINE range, manufactured at its London factory on fully automated press-lines. Designed with smooth radii, light knurling on the lids for grip, and EPE liners for seal integrity, the packs combine elegant aesthetics with leak-proof performance.

The jars and lids are made from fully recyclable aluminium – a material that can be reused endlessly without loss of quality. A BPANI internal lacquer ensures product stability, while the minimalist exterior finish reflects Puralpina’s clean, natural brand identity.

Kirsty Taylor, Sales Manager at Roberts Metal Packaging, commented: “We’re excited to bring our collaboration with Puralpina to Luxe Pack Monaco this year. This project shows how aluminium packaging can achieve the highest standards of functionality and sustainability, qualities that resonate with today’s conscious consumers.”