New offering from canned wine award winners
The Copper Crew, a new premium canned wine start-up, has launched its third wine adding a 2018 Merlot to its award-winning range of expertly blended South African wines.
Available exclusively in 25cl cans, the Merlot will complement The Copper Crew’s Rosé and Chenin Blanc, launched to critical acclaim in July this year.
Founded by three young entrepreneurs Theo Gough (24), Oli Purnell (24) and Sam Lambson (22), The Copper Crew was established following extensive market research which highlighted the impact of changing consumer preferences and the importance of sustainable practices upon the wine market, as well as the growth of canned wine in the U.S.
Co-founder, Oli Purnell, said: “After winning two international awards for our Chenin Blanc and Rosé, we were keen to launch our third wine quickly, offering our customers the same premium quality with greater choice from a balanced range.”
“Our Merlot is a drought vintage from tiny, concentrated berries, medium-plus in body and a deep ruby colour. Canned wine of this quality has been something of a rarity in the UK until recently and I’ve no doubt the Merlot will take its share of awards too.”
Testament to the extensive canning research undertaken by The Copper Crew to ensure its wines were well suited to the environmentally friendly packaging format, the Chenin Blanc was awarded Gold at the International Canned Wine Competition, while its 2019 Rosé took Bronze at the International Wine and Spirits Competition.
Purnell added: “Minimising our environmental impact has always been an important consideration for us and we want to do all we can to operate sustainably throughout the value chain. This made cans an easy choice for us because they allow us to offer our customers a convenient, environmentally friendly format which can be infinitely recycled”.
“With more premium brands adopting the can, we also know the perception of canned wine is changing. This gave us the confidence to launch our Merlot which has been aged for 24 months in French oak barrels, meeting this taste for quality head-on.”
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