Heinz continues to remove plastic from supermarket shelves with the launch of a convenient and skinny cardboard sleeves on all multipack canned products with its new Heinz Eco-Friendly Sleeve Multipack.

The PEFC certified paperboard used is fully recyclable and comes from renewable and sustainably managed forests. The innovative wrap design uses 50 percent less material than a fully enclosed wraparound box and 10 percent less than a traditional paperboard sleeve design.

In addition to selecting renewable, responsibly-sourced material and optimising the design to minimise the footprint, Heinz is also advancing efforts to reduce greenhouse gas emissions. The manufacturing and transport of this new innovative sleeve is also carbon neutral.

Heinz’s new solution is part of a three-year, £25 million investment and installation at its Kitt Green factory near Wigan. The paperboard design offers a sustainable solution as well as convenience.

They are available now across the Heinz Soups range as part of the “winter bundle” on Heinz to Home, and will be launching across all Heinz’s canned products and major retailers in the UK as of Autumn 2021.