Tequila canned cocktail from Molson Coors
Molson Coors has partnered with spirits innovator CKBG to bring a tequila-based ready-to-drink cocktail to markets across North America.
Superbird is a canned, carbonated, 5.9% take on a Paloma made with natural grapefruit juice, agave nectar, sparkling water and 100% blue agave tequila.
It has no added sugars or artificial ingredients and is slated to launch this spring in 10 U.S. markets and expand nationally in the months ahead.
“We found Superbird and fell in love with the brand, and then we tasted it. Our team has spent a lot of time sampling, and this is one of the drinks that really stuck out from a taste perspective,” says David Coors, vice president of next generation beverages at Molson Coors.
“CKBG created a delicious cocktail. Superbird is an authentic, super-premium brand made in Mexico with the highest quality ingredients, and it’s part of a category that is exploding.”
Developed by beverage innovator and tastemaker Richard Betts in partnership with media and advertising mogul Joe Marchese, Superbird is the second product of two-year-old CKBG, which also makes a luxury tequila brand.
Betts, a former Master Sommelier who co-founded the wine labels Betts & Scholl and Scarpetta, and founded Sombra Mezcal, says with Superbird, he “made the drink I wanted to drink.”
“I’m a big believer in working at the intersection of enthusiasm and opportunity. If I do what I love – and make what I love – I’ll do it better,” Betts says.
“And with Superbird, we see a big opportunity to make something good and make a lot of it. It’s easy to make a good drink, but to make something great and scale it, that’s special.”
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