Topo Chico Hard Seltzer to hit shelves
Topo Chico Hard Seltzer is launching on March 29 in key markets with a four-flavour variety pack – tangy lemon lime, tropical mango, strawberry guava and exotic pineapple.
It will introduce 24-ounce and 16-ounce single cans of select flavours in the coming months, as well.
“We are excited to introduce U.S. consumers to Topo Chico Hard Seltzer, a hard seltzer with approachable flavours with a unique twist and a crisp refreshing finish,” says Amber Smith, Molson Coors brand manager for Topo Chico Hard Seltzer.
At 4.7% alcohol by volume, 2 grams of sugar and 100 calories, Topo Chico Hard Seltzer blends spiked pure-filtered sparking water, natural flavors, and added minerals for a crisp, refreshing finish.
Topo Chico Hard Seltzer’s launch will place it initially in nine states (Texas, Oklahoma, Colorado, California, New Mexico, Oregon, Arizona, Georgia, Florida) and seven key metro areas (Boston, Chicago, Northern New Jersey, New York City, Seattle/Vancouver, Wash., and Washington, D.C.), with a full national rollout following later this year.
Molson Coors Beverage Company will produce, distribute and market Topo Chico Hard Seltzer as part of a brand authorisation agreement with The Coca-Cola Company, which acquired the Topo Chico brand in 2017.
Coca-Cola introduced Topo Chico Hard Seltzer in Mexico and Brazil last year.
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