AHA unveil two new sparkling water flavours
AHA has unveiled to new flavours just a year after it debuted on shelves in the U.S.
Raspberry + Acai and Mango + Black Tea will be added to the existing flavours on offer of Lime + Watermelon, Strawberry + Cucumber, Citrus + Green Tea, Orange + Grapefruit, Blueberry + Pomegranate and Peach + Honey.
“AHA consumers are variety seekers constantly looking for new and exciting flavours,” said Natalia Suarez, brand manager, AHA.
“We’ve always taken a consumer-centric approach with this brand, so we started out by exploring gaps and opportunities in our existing lineup to see how we could expand our reach. We think these new flavours taste delicious and are confident our fans will agree.”
AHA started with more than 300 flavours and tested 42 pairings before optimising the recipes for two top performers.
The tropical taste of mango is complemented by a burst of black tea flavor (and 30mg of caffeine), and the refreshing taste of raspberry is brightened by notes of acai.
The calorie-free and sodium-free offerings will be available in eight-packs of 12-oz. cans and in 16-oz. individual cans at select grocers and retailers nationwide. Visit drinkaha.com for more information.
“We’re treating this year as a relaunch,” Suarez added. “New flavours, new caffeine graphics and our first-ever integrated marketing campaign will build on our initial momentum as we pursue leadership in this fast-growing category.”
Due to ongoing aluminium can shortages, AHA will discontinue two flavours: Black Cherry + Coffee and Apple + Ginger.
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