Molson Coors sign exclusive distribution partnerships
Molson Coors Beverage Company has entered into three new partnerships for exclusive distribution rights for Jimmy’s Iced Coffee, Lixir Drinks and Tarquin’s Gin and Twin Fin Rum from Southwestern Distillery in Western Europe.
The three partnerships were revealed as part of the launch of Molson Coors’ Beverage Hub, a division within its European business unit dedicated to building the company’s growing portfolio of brands in emerging, fast-growth categories such as ready-to-drink beverages, adult soft drinks and premium spirits.
“The creation of the Beverage Hub is our response to the growing number of consumers reaching for ready-to-drink options, premium spirits and aspirational adult soft drinks and opening up those growth opportunities for our customers,” says Jack Daniel, who leads the team.
“Our latest partnerships are with brands that have great-tasting products and founders who have fantastic stories to share that underpin truly distinctive brands.”
The addition of Jimmy’s, Lixir Drinks and Tarquin’s to the Beverage Hub portfolio follow Molson Coors’ launch of the hard seltzer brand Three Fold and partnerships with Bodega Bay and Miami Cocktail Company, announced last year.
Read more about their three new partnerships here.
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