Stella Artois release aluminium bottle to support restaurants
Stella Artois has teamed up with the James Beard Foundation for the release of an aluminium ‘Open for Good’ bottle with proceeds going towards helping the restaurant industry.
As the restaurants look to reopen in the coming months, up to 80% of eateries across the country reported they are still at risk of permanent closure.
“Over the last year, our work with the James Beard Foundation has allowed us to support restaurants from the start of the pandemic. With the return to full capacity, we hope this new product offering can further support the industry to safely return to operating as we remember them,” said Lara Krug, VP of Marketing, Stella Artois.
“We’re excited to invite consumers to join us in our efforts to support their local eateries with a Stella in hand.”
Named after the James Beard Foundation’s Open for Good campaign, Stella Artois new ‘Open for Good’ aluminium bottle not only supports the restaurant industry but gives back with proceeds from each bottle sold benefitting the campaign.
Over the past year, the Foundation’s Open for Good campaign has supported chefs by leveraging their voices to advocate for the industry, provided direct financial relief, and created critical resources and connections for the industry.
The ‘Open for Good’ bottles will also give consumers an opportunity to participate in rebuilding the restaurant industry and will feature custom QR code technology, a Stella Artois U.S. innovation, that allows consumers to take steps to further recognise and support their favourite local restaurants.
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