Bacardi expanding canned cocktail range
Bacardi Rum is expanding its range of canned cocktails with three vibrant new flavours and the first-ever variety pack, just in time for summer.
The new flavours are Bacardi Bahama Mama, Bacardi Mojito and Bacardi Sunset Punch (Sunset Punch exclusively available as part of the new variety pack).
This tropical trio joins the refreshing range that launched last year – Bacardi Lime & Soda, Bacardi Limon & Lemonade and Bacardi Rum Punch.
“The launch of Bacardi Real Rum Canned Cocktails last year far exceeded our expectations, and with the popularity of the Rum Punch flavour in particular, we wanted to expand our range with more full-flavoured options,” said Lisa Pfenning, Vice President, Bacardi for North America.
“We have seen people consistently reach for canned cocktails this past year, whether they are looking for light, crisp serves like the Lime & Soda or something bright and fruity like the Rum Punch.
“As the world opens up again, we want to continue to enliven the moments where people can come together safely and celebrate with high quality cocktails in a convenient format.”
With both Bacardi forecasts up 150% and the spirit based ready-to-drink market up by 132% since last year according to Nielsen data, the world’s most awarded rum brand is responding to demand by differentiating itself in the category.
“We’re confident that our new Bacardi Real Rum Cocktails will continue to appeal to discerning drinkers who are looking for high quality canned cocktails made with natural flavours and real ingredients,” said Maria Galis, Marketing Director, Bacardi for North America.
“With the new variety pack offering the special Sunset Punch flavour, we’re especially pleased to offer consumers a range of irresistible flavours in one pack, no additional bar tools required.”
The new Bacardi Bahama Mama and Bacardi Mojito Real Rum Cocktails are available in four packs of sleek 355mL cans with a 5.9% ABV for a suggested retail price of $12.99. The variety pack is available for purchase in select markets in packs of six 355 mL cans for a suggested retail price of $16.99.
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