Anheuser-Busch pledge free beer if vaccine target met
Anheuser-Busch announced a campaign with the White House to help meet President Biden’s goal of encouraging as many Americans as possible to get vaccinated against COVID-19 by July 4th.
With many parts of the country in a pivotal transition phase, the brewer is doubling down on its pledge to use its capabilities to lead a strong and safe recovery by encouraging consumers to get their vaccines with its biggest beer giveaway in history.
The brewer will offer its biggest beer giveaway ever to give eligible adults another reason to get their vaccines by July 4th.
When the nation reaches the White House’s goal of 70% of adults partially vaccinated, Anheuser-Busch will buy America’s next round of beer, seltzer, non-alcoholic beverage or other A-B product to enjoy with family and friends.
Adults 21+ will simply upload a picture of themselves in their favourite place to grab a beer, whether with friends at their favourite local bar and restaurant or with family in their very own backyard, at MyCooler.com/Beer to enter to receive a beer on A-B.
“At Anheuser-Busch, we are committed to supporting the safe and strong recovery of our nation and being able to be together again at the places and with the people we have missed so much. This commitment includes encouraging Americans to get vaccinated, and we are excited to buy Americans 21+ a round of beer when we reach the White House goal,” said Michel Doukeris, CEO, Anheuser-Busch.
“We pride ourselves on stepping up both in times of need and in times of great celebration, and the past year has been no different.
“As we look ahead to brighter days with renewed optimism, we are proud to work alongside the White House to make a meaningful impact for our country, our communities and our consumers.”
Marcel Marcondes, CMO, Anheuser-Busch said: “For us, everything begins and ends with people, and consumers are at the center of everything we do.
“Since last March, we’ve been focused on pivoting all our plans in order to ensure that our brands remained relevant and meaningful, through tangible actions.
“And now that we are at this pivotal moment where people are excited to be together again, it only makes sense that we would unite our full portfolio and take this action to encourage people to get vaccinated. There’s never been a better time to be able to say, ‘let’s grab a beer.’”
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