Napolina launches premium canned tomatoes and pasta sauces


Italian food brand Napolina has launched a new premium range of canned tomatoes and pasta sauces called ‘Selezione Speciale’.

The range will be launched across 2021 with the first being Selezione Speciale Tomatoes, a range of premium, regional tomato products with Italian specialty varieties including Datterini Tomatoes and Cherry Tomatoes.

Following this it will sell a new line of Selezione Speciale Sauces inspired by the five different regions of Italy.

This includes Puglian Cherry Tomato and Basil, Calabrian Nduja and Tomato, Sardinian Pecorino Romano Cheese, Tuscan Chianti Ragu and Ligurian Peperonata and Artichoke.

Commercial director for Napolina Neil Brownbill said: “Inspired by the way Italians cook and eat, we hope that our Selezione Speciale range will help people to recreate authentic Italian cuisine at home.

“The last year has truly consolidated the UK’s passion for Italian food – as home cooks attempt to recreate the ‘going out’ and ‘holiday’ experiences at home. Italian continues to be the UK’s favourite cuisine and was eaten on 3.5bn occasions last year – demonstrating the opportunity for retailers as shoppers look to cook versatile, convenient, delicious meals which remind them of “la dolce vita.”

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