The label on Campbell’s soup cans are getting their first redesign in nearly 50 years.

The famous tinned soup brand have kept their tradition red and white colour scheme, but their logo is receiving ‘modernised logo scripture’.

Varieties receiving the redesigned labels include tomato, cream of chicken, cream of mushroom and chicken noodle and are currently rolling out to store shelves.

Campbell Soup Company said it was hoping to ‘reimagine’ the brand for a new generation of customers while still ‘evoking the same sense of comfort, goodness and Americana’.

To celebrate the launch, Campbell’s first official digital art collection authenticated by nonfungible tokens (NFT) is available for sale on NTWRK

Created by street-style artist and illustrator Sophia Chang, the 100-piece series and an exclusive animated work is using the iconic soup can to fight food insecurity.

“Some of the most famous pop art ever created was inspired by the Campbell’s red and white can — the design is as much a staple of the grocery aisle as it is American culture,” said Chang in a release. 

“As a visual storyteller, I always am looking for new ways to express creativity. I wanted to hero the beloved label with key words that connect to the brand for me, while including a photo-real element of the fresh label to celebrate the new design.”

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