Chanel No.5 collection features new metal packaging
Chanel No.5 has launched its Factory 5 Collection to celebrate its 100th birthday.
The collection contains 17 limited edition products, such as body oil, shower gel and bath tablets.
The packaging is inspired by daily necessities such as tea cans, paint buckets and paint tubes.
It also uses minimalist black and white colours and pop art.
TUBEX are part of the collection and it posted on LinkedIn: “TUBEX Aluminium Tubes is very proud to be part of the Factory 5 Collection: Our tubes are carrying La Crème Corps and Le Gel Douche, and feature the classic black-and-white of the perfume’s label. We wish Chanel No. 5 all the very best for its centenary year!”
Chanel’s Head of Global Creative Resources Fragrance and Beauty, Thomas Du Pré Saint Maur said: “Through this concept, we want to return to the creation process of the first No.5 packaging.
“At the time, it was a simple laboratory bottle, a functional object that became luxurious and iconic.
“There was already this notion of transforming a common, ultra-functional object into a precious one. Chanel Factory 5 celebrates this approach, this step to the side, in its own way.”
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