Anheuser-Busch join How2Recycle labelling programme
Anheuser-Busch has joined the How2Recycle labelling programme to help educate and encourage consumers to recycle their beer bottles, cans, and packaging.
How2Recycle, a project of the Sustainable Packaging Coalition, is a standardised labelling system adopted by over 375 brands and retailers that clearly communicates recycling instructions to consumers.
By adding the How2Recycle label to its packaging, Anheuser-Busch is proud to join other leading companies in bringing increased awareness to the program which helps to empower consumers to recycle more and recycle better.
“At Anheuser-Busch, our commitment to sustainability begins with the high quality ingredients from our growers across the country and extends through to the final packaging enjoyed by our consumers,” said Angie Slaughter, Vice President of Sustainability Procurement at Anheuser-Busch.
“To achieve a truly sustainable supply chain, we need to ensure that our packaging is not only produced sustainably but that our consumers are educated and inspired to join us in this commitment and help to create a more circular future for us all.”
Through the company’s 2025 U.S. Sustainability Goals focusing on four key areas spanning their supply chain, Anheuser-Busch aims to have 100% of their packaging made from majority recycled content or returnable by the year 2025.
The How2Recycle logo will be rolled out across Anheuser-Busch’s portfolio of brands beginning this summer within the Bud Light family – including its limited-edition NFL packaging. With this milestone, Bud Light will be the first major beer brand to utilise a How2Recycle label.
“Consumers are increasingly passionate about supporting our planet but in many cases they may not have the information and resources readily available to properly recycle,” said Colleen Lucas, Vice President of Corporate Social Responsibility at Anheuser-Busch.
“By partnering with our retailers and leveraging the reach of our brands to highlight the How2Recycle program, we hope that our consumers will not only recycle our packaging but will also be empowered to keep an eye out for this label across all of their favourite products.”
“As part of our commitment to becoming a regenerative company, we encourage suppliers to include more consumer-friendly recycling information on packaging,” said Jane Ewing, Senior Vice President, Sustainability at Walmart.
“We’re excited to see Anheuser-Busch adopting the How2Recycle label to better inform customers on how to recycle their packaging.”