Cans popularity grows at food festivals
Exclusively canned drinks bar, The Rising Can, was a huge hit with consumers at Tatton Foodies Festival, in the UK.
More than 75% of consumers said they would choose the beverage can in preference to other packaging formats, once they were aware of the can’s sustainability benefits, according to a recent IPSOS survey and we know that canned alcoholic beverages have gained popularity among consumers as a convenient and portable format.
But are people really aware of the increasingly wide variety of premium wines, cocktails and seltzers in cans on the market now, never mind the vast array of craft beers and contemporary soft drinks?
The Can Makers went to Tatton Foodies Festival to find out and the exclusively canned drinks bar, The Rising Can, was an instant hit.