Heineken to produce beer locally in Sri Lanka
Heineken Lanka announced the commencement of local brewing operations of its flagship beer brand – Heineken in Sri Lanka.
With this, Sri Lanka joins an elite group of 60 countries that have the license and approvals from its global parent for local manufacturing operations.
This move signifies the importance of the Sri Lankan market to the Dutch international brewer and comes at a time when the country needs it the most.
Marking its largest investment into the country to date, Heineken will ensure that all locally manufactured beer is produced on par with international standards under the guidance of a Heineken appointed Brewing Expert.
Maud Meijboom Van-Wel, managing director of Heineken Lanka Limited, said: “This move to manufacture Heineken locally is in line with the Sri Lankan government’s vision to reduce imports, thus saving on much needed foreign exchange and to offer discerning Sri Lankan consumers’ access to premium, world class brews at significantly more cost-effective prices.
“Furthermore, this will also bring about greater consumer choice in the market. We believe Sri Lanka has the potential to be a key player for Heineken in the Asia Pacific region and look forward to seeing its success along with equitable market conditions.”