Licor 43 has created new ready-to-drink canned beverages, made specifically for the German market.

Cocktail 43 Milk offers sweet, spice and vanilla flavours, while Cocktail 43 Nitro and Coffee combines Licor 43 with Arabica coffee. 

Each expression drink has 10% ABV and comes in a 250ml can. Both will be available in the German off-trade, priced at €2.69 (US$3) each.

Julian Fernandez, global marketing and innovation director for spirits at Zamora Company, said: “Innovation and rising to meet consumer demand have both been in Licor 43’s DNA throughout its 75 years.

“In Germany, the Licor 43 and Milk serve accounts for 50% of its cocktail pours, so we wanted to bring to people a drink they recognise in a totally convenient format.

“Licor 43 and coffee has been a feature of our brand going back to the 1950s and is a very popular combination in countries around the world: so our innovation is a Nitro and Coffee RTD, which creates the signature foam on the serve when poured into a glass.

“Quality, convenience, innovation and adaptation to the consumer’s needs – the four pillars which lie at the heart of Licor 43’s legacy, which we celebrate in 2021.”

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