Alupro, the aluminium packaging recycling organisation, has announced the appointment of Hannah Lombard as its new digital marketing executive. 

Hannah will work closely with the Alupro team to educate and engage the public about the circular properties of aluminium packaging.

Her appointment follows a successful year for the aluminium packaging industry, as kerbside recycling rates reached their highest level on record – despite the ongoing impacts of the COVID-19 pandemic. 

As part of her new role, Hannah will manage Alupro’s digital communications channels and help the organisation to explore new ways to engage with households, consumers and the packaging industry.

Tom Giddings, Alupro’s general manager, commented: “At Alupro, we work to fulfil the industry’s obligation to meet, and exceed, recycling targets for aluminium packaging. 

“As part of our commitment to the industry, we are continuously looking for new ways to communicate with consumers and the wider industry. 

“With social and digital channels continuing to grow, we’re delighted to welcome our latest recruit Hannah to the Alupro team.

“Hannah will prove a valuable addition to our growing team, thanks to her passion and experience with digital marketing channels. 

“Over the coming months, she will work closely alongside myself and the wider team to further develop our programmes and challenge us to embrace new digital channels to reach our audiences.”

Commenting on her appointment, Hannah added: “With aluminium packaging recycling at an all-time high, it’s more important than ever that we continue to communicate the benefits of recycling. 

“I have always been passionate about sustainability, so I’m thrilled to be joining Alupro at such an exciting time for the industry.”

For more information, visit: www.alupro.org.uk.