BrewDog launches Parma Violets flavoured beer


BrewDog has announced a collaboration with sweet manufacturer Swizzels to create a Parma Violets flavoured canned beer.

The sweet is a childhood favourite of many, and now fans will be able to see what it tastes like when combined with beer.

In a post on social media, Scottish brewer BrewDog wrote: ‘The moment you’ve been waiting for… Our @SwizzelsMatlow collaboration is here!

“We’ve only gone and brewed a beer using one of the most iconic sweets around. Parma Violets.

“This is pick ‘n’ mix, with added hops. Available exclusively at Tesco.’

The company also added that it would be a 5.5% New England IPA that boasts those classic juicy, citrus flavours, intertwined with hints of lavender.

BrewDog’s Parma Violets IPA is available exclusively in Tesco until 1 December when it will go live on the BrewDog webstore. Cans retail at £2.40 for a 440ml can, or £8 for a pack of four.

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