Scottish gin maker to supply RTD cans to Asda
Scottish gin producer Boe Gin has signed a contract to supply two ready-to-drink canned beverages to Asda.
The two flavours that will be available in 250ml cans are violet gin and rose lemonade, and passion fruit gin with Sicilian lemonade.
Head of retail UK, e-commerce and global export, Craig Gibb, told The Scotsman: “As a business which stands out from the crowd, we pride ourselves on our dedication to flavour innovation, and creating gin combinations our customers want.
“After extensive market research with our target audience, we found lemonade was the preferred mixer with gin instead of tonic, so that is the mixer we have included in our passion fruit and violet gin cans.
“Coming in respectively at 79 and 72 calories, these drinks are the perfect low calorie way to enjoy a gin and lemonade.”
He added: “We are very proud of our state-of-the-art carbon neutral production facilities on site, and our consistent focus on sustainability throughout the business.
“Asda customers will now have two delicious new flavours to choose from, as well as the knowledge their drinks have been produced in an environmentally conscious way.”
Heather Turnbull, Asda’s regional buying manager, Scotland, said: “We are delighted to list the new Boe Gin products in 60 Asda stores across Scotland. We trust our customers will love the convenient ready-to-drink aspect of the new cans, as well as having the choice between the violet or passion fruit flavour.”