Malibu launches new canned cocktail range
Malibu has introduced a new range of canned cocktails made with natural flavours and the brand’s signature real Caribbean rum.
As the ready-to-drink category continues to grow year-over-year Malibu Cocktails in a Can offer consumers the opportunity to bring their favourite drinks.
Available in Piña Colada and Strawberry Daiquiri, these on-the-go drinks provide fans with that great Malibu taste without the fuss.
“We’re offering our consumers even more options within the growing ready-to-drink category, especially as they continue to meet with friends on-the-go, as well as outdoors, and are looking to bring their favourite cocktails along with them,” said Reshma Dhati, Brand Director of Marketing, Malibu, Pernod Ricard USA.
“As the weather cools down, the new Malibu Cocktails in a Can let people sip in that sweet summer vibe (and our classic Caribbean rum) season to season, now in convenient ready-to-enjoy form.”
Now available at retailers in 12oz cans, Malibu Cocktails in a Can have an ABV of 7%.