Sports nutrition brand Gnarly has started putting products in steel packaging as it looks to move away from plastic.

The company, based in the United States, says that steel packaging for tubbed products is not a final solution to environmental issues, but say it is on a path to progress.

It also claims to be the only brand in the industry to utilise steel for packaging.

Shannon O’Grady, CPO/COO of Gnarly said: “Improving the sustainability of our packaging is in line with Gnarly company values.

“When you go into a GNC, what do you see? A sea of HDPE and PET plastic tubs. 

“Most of it is coloured plastic, which makes it even harder to recycle. Steel isn’t an endpoint, but it’s a huge improvement and a step in the right direction, particularly in an industry defined by plastic packaging.”

Liz Esche, marketing director, said: “It’s never easy for a small business to sip the easy route and invest in a more expensive path.

“But for the Gnarly team, there was no other choice. We only get one earth.”

Eli Kerr, Gnarly CEO, said: “We are part of the mountain community. And as a party of that community, we have a responsibility to take care of the places that make recreation possible.”