Ball is launching a festive edition of its aluminium cup in time for the holiday season.

The Ball Aluminium Cup has proved popular since being made available at major retailers in all 50 states.

The cups had already available at select retailers, restaurants and major sports and entertainment venues and can be bought via Amazon.

Now a festive edition has been put on the market.

A post on Instagram read: “What’s worse than getting a lump of coal? Losing your drink at a holiday get-together! Our new fun and festive write-on design lets you personalize your cup, so you’ll never lose track of your cold drink again.

“Our new seasonal cup is available now on Amazon and will be hitting shelves this month!”

After launching the aluminium cup to the wider market in May, Ball president Dan Fisher said: “Ball has a long history of being a brand that people trust, and we are excited to re-enter the business-to-consumer (B2C) market with the retail rollout of the innovative and infinitely recyclable Ball Aluminium Cup.

“As a company, we are relentlessly focused on enabling the circular economy and finding new ways to help solve the packaging waste crisis with aluminium beverage packaging. We look forward to working with our retail partners to continue advancing this mission.”