Ball Corporation has been recognised in the inaugural Laureus Sport for Good Index alongside brands such as Nike, Patagonia and Microsoft.

The Index is championing brands making a positive impact through sport and celebrates collaboration, innovation, and creativity by brands across the 17 Sustainable Development Goals (SDGs).

Ball have been recognised for their global partnership with Kroenke Sports and Entertainment, penning a deal that includes a variety of sustainability activations with the ownership company’s various teams across Los Angeles, Denver and London.

That tie-up has seen Colorado-headquartered Ball work across marquee venues for the likes of the Los Angeles Rams, the Denver Nuggets and Arsenal to encourage aluminium recycling and provide fans with a more environmentally friendly fan experience. 

In a bid to further encourage fans to cut back on plastic usage, Ball also headed to the Super Bowl to make thousands of aluminium cups available to spectators.

The Ball Aluminium Cup has proved popular as it went on sale across the United States earlier this year.

Ball wrote on social media: “We’re honored to be recognized in the inaugural @LaureusSport Sport For Good Index this year alongside our outstanding peers advancing #sustainability in sports!”

Edwin Moses, chair of Laureus Sport for Good, said: “The Sport for Good Index is a timely reminder of the transformational power of sport. A huge amount of progress has been made since Laureus was created in 2000, with organisations and brands becoming more and more socially aware. 

“In 2021, purpose lies at the heart of many of the organisations working to deliver positive social or ecological impact through sport. 

“On behalf of the Laureus Academy, we are proud to celebrate the progress being made in this space by the brands listed in the inaugural Sport for Good Index. 

“We’re also excited to engage with more organisations around the world to showcase and highlight the true value sport can play in wider society in future.”