Bud Light unveils new Texas aluminium cans and bottles
Bud Light is launching the new Bud Light Texas Pack featuring custom cans that pay tribute to the state, its people and their larger-than-life Texas pride.
The all-new pack is an exclusive Texas offering that celebrates the love every local has for their great state with the signature Lone Star of Texas displayed front and centre.
Brewed in Texas since 1982, Bud Light is made for Texans by Texans*, whether hailing from the state capital in Hill Country or calling a cattle ranch along the Great Plains home base.
“The pride Texans have for their beloved state is second to none and our new Bud Light Texas pack is a symbol of that, allowing residents to authentically celebrate their roots, no matter which corner of the state they call home,” said Andy Goeler, Vice President of Marketing, Bud Light
“From rodeos and two-stepping to cowboy boots and TexMex, Texas has traditions and customs all their own and they deserve a beer which captures what makes the state they call home so special.”
The new Bud Light Texas Pack will be available in 16 oz. aluminium bottles (12-pack) and 25 oz. cans (single can and 3-pack).
Only available for purchase in Texas, the Bud Light Texas pack will eventually become the core Bud Light product sold within state lines and expand the variety of packs available by early 2022.