Budweiser launches 1,936 NFT beer cans
Budweiser launched its very own non-fungible tokens (NFT) on Monday – called Budverse Cans Heritage Edition.
It comprises 1,936 Budverse Cans – in reference to the first ever beer can launched by Budweiser in 1936.
Each NFT is one of a kind and generated using archived photos, ads and designs from the company’s history.
There were 36 ‘gold’ NFTs that were considered rare and cost $999, while the rest were on offer for £499.
Budweiser also acquired the Ethereum Name Service (ENS) domain called “beer.eth” on August 11, 2021 to launch the NFT.
“Introducing Budweiser’s first-ever NFT collection: Budverse Cans Heritage Edition. Composed of 1,936 unique digital cans, representing 1936, the year of the first Budweiser can,” the Bud-centric NFT website says.
“Each NFT is one of a kind and generated using archived photos, ads, and designs from throughout Budweiser’s storied history. Each NFT will act as an entry key to the Budverse, unlocking exclusive benefits, rewards and surprises for all 21+ (or legal drinking age) NFT holders.”
NFTs have seen a meteoric rise in the last year and was even made word of the year by Collins.
Any digital creation can become an NFT, with the term referring to a certificate of ownership, registered on a blockchain, or digital ledger of transactions.