Cool Cat secure new distribution deal
Cool Cat, a line of low-calorie wine spritzers, is now available in California following a distribution deal with BevMo! and Gopuff.
The state’s largest alcohol retailer has agreed to carry all four Cool Cat wine spritzers – Original (Elderflower Mint Lime), Citrus, Berry and Grapefruit, in its 100+ stores statewide.
The announcement comes at a time when the flavoured wine category (spritzers, sangria and wine cocktails) is surging – up 90% in 2020, to 32 million cases versus 2019.
The product was already available at select on-and off-premise locations in Connecticut, Florida, Georgia, New York and New Jersey, but this marks the brand’s first distribution deal in the Western U.S.
“We’re building a lifestyle beverage brand inclusive of all genders, ethnicities, and sexual orientations, bringing together like-minded individuals who share similar values and experiences,” said co-founder and CEO Rocco Venneri.
“As a minority business owner, I was delighted to see Gopuff and its partner NBA All-Star Chris Paul stepping up to help underrepresented businesses. We’re thrilled to be part of the ‘Put Me On’ program and to be working with them to make Cool Cat available to more people.”
Named “Best Spritzer of 2021” by Liquor.com and awarded a Gold Medal by The Fifty Best, the naturally flavoured spritzers feature a base of California Pinot Grigio, cane sugar, and are naturally gluten free.