Anheuser-Busch discontinue Travis Scott’s hard seltzer

Anheuser-Busch will discontinue Travis Scott’s hard seltzer CACTI just nine months after it was launched.

“After careful evaluation, we have decided to stop all production and brand development of CACTI Agave Spiked Seltzer. We believe brand fans will understand and respect this decision,” an Anheuser-Busch spokesperson told CNN.

The decision to stop producing the hard seltzer comes after the Astroworld tragedy at Scott’s concert where 10 people died and hundreds were injured following a crowd crush.

Over 1500 lawsuits have reportedly been filed by a Houston attorney, while Scott’s offer to pay for funeral costs are said to have been rejected by half the families.

The collaboration between the Scott and Anhueser-Busch was announced in December 2020, but hits the shelves on March 15.

The 7% ABV seltzer was made with 100% premium blue agave from Mexico was available in three flavours at launch; Pineapple, Strawberry & Lime.

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