Q Mixers launches canned Tropical Ginger Beer
Q Mixers, America’s leading premium carbonated mixers company, announced the launch of its newest innovation – Tropical Ginger Beer in a can.
After a year of growth and strong retail performance from its classic Ginger Beer and Hibiscus Ginger Beer variation, Q Mixers continues to fuel its innovation pipeline with a first-of-its-kind-flavour.
“I founded Q Mixers 15 years ago on the simple belief that great spirits deserve great mixers, an idea that came to me in a gin-induced vision one night while drinking mediocre gin and tonics with friends,” said Jordan Silbert, Q Mixers’ CEO and Founder.
“Fast forward a few years, and I underwent a similar epiphany, sipping on a tropical cocktail trying to inject some joy into my life during the depths of COVID, and being overwhelmed by how overly sweet the drink was.
“So, I made Q Tropical Ginger Beer, and now cocktail lovers can enjoy great, fun tropical drinks whenever the moment strikes, not just when we’re at terrific tiki bars.”
Q Mixers Tropical Ginger Beer offers a twist on the brand’s classic Ginger Beer flavour.
Made with real ginger, agave, mango, passion fruit, and pineapple, Tropical Ginger Beer offers a strong ginger punch, juicy, tropical flavors, and extra carbonation.
Q Tropical Ginger Beer is available exclusively at Kroger and Qmixers.com in 7.5oz cans, with plans for expanded national distribution in early 2022.
“Ginger Beer is by far the fastest growing mixer flavour, and after seeing so much success with our Hibiscus Ginger Beer, I was excited by the opportunity to create another unique ginger beer variation – a first-of-its-kind in the category. Q Tropical Ginger Beer brings your mule on a vacation.” Silbert added.