Spindrift Spiked wins award for Half & Half flavour

Spindrift Spiked, the newest beverage alcohol innovation from Spindrift, has won best Hard Seltzer at the Beverage Digest Awards 2021 for its Half & Half flavour. 

Spindrift Spiked Half & Half was also named “Best in Show” in the 2021 Canned Challenge tasting competition.

All three of Spindrift’s other Spindrift Spiked flavours – Lime, Mango and Pineapple – received distinction as finalists, including gold (Pineapple), silver (Lime and Mango).

In the judges’ commentary for Beverage Digest 2021 Awards, Spindrift Spiked was called out for its clean packaging and simple messaging that conveys a healthy alternative. 

In the 2021 Canned Challenge, a double-blind tasting with a panel of industry professionals including master sommeliers, directors and retailers, Spindrift beat out more than 35 other brands to claim the “Best of Show” top spot.

Bill Creelman, founder and CEO of Spindrift, said: ”In March, we introduced something very different to the hard seltzer category: real squeezed fruit, super low calories, low alcohol – all plainly called out on the front label panel. 

“We weren’t sure how it would be received. It was great to get this acknowledgement to further support the growing movement of real ingredients and transparency in the hard sparkling water market.”

The Spiked Half & Half flavour’s awards is a testament to its delicious and unique tasting profile that only real squeezed lemon and brewed black tea can deliver. 

“We’re continuing to develop new flavors as we see Spindrift Spiked emerging as a unique offering in an explosive hard seltzer category,” continued Creelman. 

“With the success of the initial launch, Spiked will look to expand to additional markets in 2022.”

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