Ardagh Metal Packaging – Europe has launched H!GHEND: a new addition to its customisation range which offers customers ‘brand-enhancing creative opportunities’. 

The technology allows high quality decoration in CMYK colours on the entire shell surface, meaning brands can highlight, customise and differentiate their cans with maximum visual impact.

Across the new range, customers can now opt for H!GHEND colour, which Ardagh says can perfectly match specific colour branding and customers can use H!GHEND pro to differentiate special editions or collectables. 

A press release said: “For main pack enhancement and brand reinforcement, H!GHEND colour offers advanced full-shell printing in solid or transparent colour – matching brand standards. 

Whether left pure and simple or upgraded with a coloured or special tab, the can end with H!GHEND colour highlights colour-based branding at every sip.

“H!GHEND image covers 100% of the shell, integrating it seamlessly with the can body design. Even the side wall of the shell can now be printed with text or images, with controlled distortion for crisp, clear words and logos. 

“Using text, graphics or both, customers can use H!GHEND image to maximise communication areas – for example to reinforce product flavours, remind consumers of health benefits or encourage recycling.

“The versatility of H!GHEND makes it ideal for promotional packs and special editions as well as main packs. “

Dirk Schwung, Sales Director at Ardagh Metal Packaging – Europe, said: “H!GHEND is an extraordinarily exciting addition to our range of value-adding innovative enhancements. 

“It’s a cost-efficient and highly targeted print process, yet it holds vast creative potential for our customers. 

“Our expert Graphics teams are available to advise and work with customers on using H!GHEND to enhance their brands with the biggest possible impact.”

H!GHEND is available in end diameter 202. A sample box featuring different examples of the use of H!GHEND is available for Ardagh customers on request.