Coca-Cola adds canned coffee flavour
Coca-Cola has launched a new flavoured canned beverage to its line-up.
The beverage giant is adding Coffee Mocha to its growing coffee-flavoured Coke offerings.
The drink is sold in a 12-ounce can, and it contains Brazilian coffee that offers 69 mg. of caffeine. This caffeine content is said to be almost double the amount in a regular can of Coke.
The new item is due to hit the shelves on February 7 and is almost a year since coffee flavoured Cokes hit the shelves.
The initial flavours are dark blend, caramel and vanilla.
“We set out to grow occasions for the Coke brand during the mid-afternoon lull when we want a pick-me-up,” Coca-Cola Trademark brand director, Brandan Strickland, said in a blog post.
“Because we know that while there’s nothing better than a 3 pm ice-cold Coke, we are competing with coffee during these break moments.”
He added: “We believe Coca‑Cola with Coffee is the perfect choice for those who want the uplifting and refreshing taste of a Coke with the familiar flavour of coffee. The best of both worlds.”