De La Calle closes $7m growth round
De La Calle announced their closure of a $7 million growth round in a joint venture with private equity firm, KarpReilly, HERE Studio, and DrinkPAK.
KarpReilly’s investment sets De La Calle up for significant growth in the canned tepache segment with the launch of four new flavours, expansion into new product lines, and solidifying a national retail footprint.
De La Calle, founded by Rafael Martin Del Campo and Alex Matthews (founder of Here Studio), honours the centuries-old beverage that gained popularity on the streets of Mexico as a popular street vendor treat.
Crafted by testing hundreds of recipes, De La Calle has a unique, ancestry-rich flavour that’s packed with functional benefits like probiotics while being naturally low in sugar.
“We couldn’t be happier to kick off 2022 with this support from KarpReilly to expand De La Calle’s offerings and retail footprint,” said De La Calle Co-founder and CEO, Alex Matthews.
“Our first year in business was incredibly rewarding as we established a strong retail presence and a passionate customer base that went wild for our flavours. With KarpReilly by our side, we are in a strong position to continue this promising growth.”
De La Calle is poised to solidify tepache as the new must-have functional beverage. Made with co-founder Rafael’s family recipe, De La Calle delights every palate with its rich Latin history. The brand will use the funds to release new flavours – Watermelon Jalapeño, Cactus Prickly Pear, Grapefruit Lime, and Chamoy – add additional product lines and expand into five regions of Whole Foods including Southern California, Northern California, Rocky Mountain, Northeast and Mid-Atlantic.
“Our new flavours like Watermelon Jalapeño and Chamoy will help us reach even more tepache lovers as we enter 2022,” said Rafael Martin del Campo, Co-founder and Chief of Fermentation at De La Calle.
“Celebrating the rich Latin heritage of tepache is number one for us so we’re glad to have a great partner to help us in this mission as we continue to grow as a brand through exciting product innovation and retail expansion.”
De La Calle launched in 2021 with five signature flavours and quickly expanded into 2,000 retail doors. De La Calle won two BevNet Best of 2021 Awards, including Best New Product and Best Packaging, and earned The Dieline’s Best of January 2021 accolade. Available in 34 states in supermarkets and specialty grocery, it’s easier than ever to pick up a can today.