Krombacher Pils cans launching in UK
German beer brand Krombacher has launched its renowned Pils in 330ml cans in the UK.
The beer has previously been available to customers in bottles, but will now be sold in aluminium beverage cans.
Stephan Kofler, Krombacher’s Director for Sales & Marketing in the UK & Ireland, said: “Our Pils has become a mainstay in quality On-trade establishments and leading retailers so with the ever-growing trend for cans, it was only right that we rolled out this new SKU.
“The desire for our authentic, natural, full-flavoured beers from retailers, pubs, restaurants, hotels and most of all consumers is continuing to grow and we are confident that this thirst for quality and real German provenance will only increase further as 2022 heats up.”
Krombacher has been producing beers since 1803 in the small town of Krombach, located in the Siegerland Hills of Westfalia in central Germany.
The new Krombacher 330ml can is available through Manchester-based importer and distributor Morgenrot in cases of 24 with a list price of £27.18.