Mike’s unveils nostalgic flavours in new cans

In response to fans’ love for nostalgic flavours, Mike’s Hard Lemonade is bringing back the 90’s with new Mike’s Hard Freeze.

It is a collection of four refreshing, throwback flavours that will remind consumers of their favourite slushy flavours. 

More than 70% of consumers crave nostalgic flavours, reminding them of simpler times and carefree days, according to a recent survey

“New Mike’s Hard Freeze delivers all the flavour without the brain freeze,” said John Shea, chief marketing officer, Mike’s Hard Lemonade Co. 

“Mike’s Hard Freeze was inspired by 90’s nostalgia with throwback flavours, colours, and packaging.  

“As a first for Mike’s Hard Lemonade, we crafted four refreshing, delicious and sessionable flavours to create a taste experience that brings back that 90’s nostalgia.”

All four flavours come in a 12-can variety pack. Both Blue Freeze and Red Freeze will also be available in 23.5oz. single serve cans. Mike’s® Hard Freeze is 5% ABV and comes in four refreshing flavours.

  • Blue Freeze: Tastes just like your favourite melted blue raspberry slushy flavour. The balance of sweetness and tartness makes it very refreshing and sessionable.
  • Red Freeze: Tastes just like the classic red cherry berry slushy you remember, now liquified. Perfectly balanced sweetness and tartness for super refreshment.
  • White Freeze: Inspired by an indulgent, chilled creamcicle flavour with just the right amount of sweetness and tartness.
  • Pink Freeze: Tastes like your favourite frosty pink lemonade slushy. Its juicy lemonade flavour is extremely refreshing.

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