Miller Lite’s limited-edition aluminium pint packaging
Miller Lite’s iconic packaging is getting a neon glow-up, thanks to J Balvin.
Drinkers can now start seeing the new limited-edition Miller Lite aluminium pints available nationwide featuring J Balvin’s signature lightning bolt, bright electric hues, and whimsical sketches – plus, they come with a chance to hang with Jose himself.
The pint packaging collaboration is part of Miller Lite and J Balvin’s partnership, which was announced last year with the rallying cry of “Es Jose Time”, a play on the beer’s long-standing “Miller Time” concept inspiring drinkers to drop the BS and enjoy a beer as their true selves with their real friends.
The partnership kicked off with an exclusive run of J Balvin inspired cans. The cans were so well received, Miller Lite and J Balvin chose to make the design available nationwide with the new limited-edition aluminium pints.
“We had a lot of fun working with J Balvin on this collaboration. He really tapped into his creativity, and we merged it with our classic Miller Lite packaging,” said Sofia Colucci, Vice President, Miller Family of Brands.
“The goal of the collaboration is to celebrate authenticity and inspire others to celebrate themselves.”
“I’m so proud of these pints,” said Balvin. “Miller Lite already has my favourite beer, and it’s amazing to be able to give the brand a J Balvin look. I wanted to take something classic, like a pint of Miller Lite, and make it bright and unexpected with my signature neon colours.”
The limited-edition pints will be sold nationally in 15- and 9-packs starting in February until May.