Vizzy has launched a new Mimosa Hard Seltzer variety pack with four new flavours.

The hard seltzer brand from Molson Coors Beverage Company is eyeing new drinking occasions as it introduces its fifth variety pack, which includes: Strawberry Orange Mimosa, Pineapple Orange Mimosa, Peach Orange Mimosa, and Pomegranate Orange Mimosa.

In conjunction with the launch, Vizzy also is kicking off a new North American marketing campaign for 2022 dubbed “Iz a Vibe,” which includes a pair of new national TV spots, digital and social media, and out-of-home and point-of-sale advertising.

The TV spots are slated to air during college basketball’s widely watched national tournament in March. 

It’s also working with celebrity platform Cameo to tout Vizzy to legal-age consumers on Snapchat.

“No one’s ever been sad drinking a mimosa. It’s a cocktail that brings joy and sparks energy and positivity — just like Vizzy. In short, it’s the perfect space for Vizzy,” says Liz Cramton, Molson Coors’ director of marketing for Vizzy Hard Seltzer.

At 100 calories, zero sugar and 5% alcohol by volume, Vizzy Mimosa Hard Seltzer contains antioxidant vitamin C and is made with fruit flavours and real orange juice. 

It is the first mimosa-inspired hard seltzer available nationwide. Cramton calls the beverage a “fresh twist” on the traditional mimosa and says it will play well in multiple drinking occasions.

“People are going to pick up Vizzy Mimosa for tailgating, backyard barbecues and brunch, of course,” she says. “It’s also unique because it provides a big opportunity for the on-premise. Whether it’s served at brunch, during patio season or at sports bars, Vizzy Mimosa lends itself to so many occasions.”

The brand’s new North American TV spots for 2022, which launch this week, include an ad dedicated for Vizzy Mimosa Hard Seltzer that features an extravagant brunch, complete with a tower of glasses dripping with Vizzy Mimosa Hard Seltzer, floating bubbles and an acrobat swinging from a vine.