Vodka brand launches canned hard seltzer
SVEDKA Vodka is twisting things up this spring and summer with the launch of their latest extension – SVEDKA Tropics Tea Spritz, a new spirits-based hard seltzer.
It combines SVEDKA Vodka with real tea, sparkling water, and natural tropical fruit flavours, that all come together in an easy-to-enjoy canned hard seltzer.
It will be available in three bold flavours – Pineapple Guava, Raspberry Kiwi and Orange Mango – SVEDKA Tropics delivers a smooth taste in every vibrant sip.
“This is the summer of SVEDKA. With our new Vodka Tea Spritz, SVEDKA Tropics is filling the consumer need for a different type of spirits-based hard seltzer,” said Billy Lagor, Senior Vice President, Brand Management.
“With real ingredients and a lower ABV, SVEDKA Tropics provides a depth of flavour and a unique taste experience that sets it apart from other hard seltzers. The RTD canned category continues to grow at a rapid pace, and we believe SVEDKA Tropics offers a fantastic option for any occasion.”
Available at an SRP of $19.99, SVEDKA Tropics is offered in a variety 8-pack containing four cans of Pineapple Guava and two cans each of Raspberry Kiwi and Orange Mango, all packed conveniently to go where the party is.
The spirits-based hard seltzers are also available in a 4-pack for $12.99 SRP and a single can for $2.99 SRP.