White Claw Hard Seltzer announced the launch of a new product line, named Surf, ahead of the summer season.

“White Claw Surf is the biggest news in seltzer since the original launch of White Claw,” said John Shea, Chief Marketing Officer, White Claw, US. 

“White Claw Surf is a breakthrough new idea that combines full flavours with sensational refreshment and the incredible sessionability expected from White Claw. It is our next exciting addition and something completely new and different in the world of seltzer.”

Available in a 12-can variety pack, each flavour is crafted using White Claw’s unique BrewPure process and is 5% ABV, 100 calories and gluten free.

• Citrus Yuzu Smash: A sensational collision of our signature lemon combined with exotic yuzu – for a taste that’s unbelievable and uniquely White Claw Surf.
• Tropical Pomelo Smash: A complex blend of juicy pomelo – grapefruit perfectly blended with a tropical combination of lime, orange and lemon.
• Watermelon Lime Smash: A collision of ripe watermelon with cold-pressed lime for a thirst-quenching taste that delivers sensational refreshment.
• Wildberry Acai Smash: A wave of refreshing ripe wild berries paired with the unique tartness of exotic acai – for a sophisticated blend of complex flavours.

To celebrate the launch of White Claw Surf, the brand launched an integrated campaign called “Surf Like No Other” in partnership with professional surfers Ivy Miller, Hunter Jones and Blair Conklin to experience surf like never before. The surfers proved that it is possible to surf anywhere, from snowy hills and sand dunes to fountains, canals, rivers and lakes around the U.S. The Surf Tour series will be shared via the surfer’s social channels as well as the brand’s social channels starting on March 15th.

The Surf Tour will culminate at South by Southwest (SXSW), where White Claw is the official hard seltzer. White Claw Surf will be front and center throughout SXSW, surrounding events and with a custom White Claw Surf House from March 17 – March 19. 

Attendees will be among the first to experience White Claw Surf as well as hear from the Surf Tour athletes with an exclusive panel on the future of surf.