New Bud Light Seltzer cocktail variety pack

Bud Light Seltzer announced the launch of its newest limited-edition variety pack to its portfolio of “Loudest Flavours Ever,” the Bud Light Seltzer Cocktail Hour variety pack. 

Whether you are lounging at the pool, soaking in the sun at the beach, or relaxing in the backyard, these classic cocktail-inspired seltzers are perfect for any summer occasion, providing a vibrant twist on classic summer cocktail flavours, while bringing the boldness and refreshment of a hard seltzer:

Bud Light Seltzer Cocktail Hour Pack Flavours:

  • Tropical Punch: Grab a towel because this new flavour will transport seltzer drinkers to the beach with its tropical aroma and summery notes.
  • Lime Margarita: This fresh, citrusy seltzer is a good reminder that it’s LIME o’clock somewhere…
  • Watermelon Mojito: Sure to cool seltzer fans down this summer with its sweet, fresh watermelon taste and crisp minty finish.
  • Strawberry Daiquiri: This take on the chilled summer classic offers a mild sweetness, with a hint of lime-flavoured tartness, in the refreshment of a hard seltzer.

“Bud Light Seltzer continues to drive innovation, delivering the “Loudest Flavours Ever” and our latest seasonal offering is no exception,” said Andy Goeler, Vice President of Marketing, Bud Light. 

“Our new limited-edition Cocktail Hour variety pack is perfect for our loyal fans who expect us to have bold, delicious flavours, and is appealing to consumers who are looking for a seltzer spin on their fan-favourite summer cocktail flavours as they gather with friends and family this season.”

The Bud Light Seltzer Cocktail Hour will be available for a limited time nationwide, beginning Monday, April 25. 

The pack will be available for purchase in 12 oz. slim can variety 12-packs. In line with the Bud Light Seltzer portfolio, the limited-edition Bud Light Seltzer Cocktail Hour pack is made with pure cane sugar, natural flavours, contains ZERO sugar and comes in at 100 calories and 5% ALC/VOL.

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