Canned CBD beverage brand expands US distribution

Veryvell, the CBD sparkling water produced by Truss USA, is now available in nearly half of US states through direct-to-consumer sales on its website.

The brand also recently launched on retail shelves in New York and New Jersey, with the help of the Molson Coors distribution network.

With the expansion, Veryvell has now earned a retail presence in three of the top five cannabis-consuming states in the US And it’s got its sights set on California – the world’s top cannabis consumer – where Veryvell will launch later this summer.

The non-alcohol, hemp-derived beverage made with adaptogens — herbal components that are known to adapt to the body’s needs — launched in Colorado in late 2020 and grew its e-commerce presence to 18 states in the last year.

Now it’s expanded its lineup of CBD beverages and CBD beverage drops into six additional states: Alabama, Arizona, Indiana, Kansas, Tennessee and Wyoming.

“This is an early emerging category, and Truss is on the forefront of it,” says Jane Armstrong Hockman, general manager of Truss USA, a joint venture between Molson Coors Beverage Company and Canadian cannabis industry leader HEXO Corp. “There’s a lot more to come in 2022.”

Whereas 2021 was about building capabilities, “this year is about expansion,” she says. “We will continue to build capabilities, brands and retail strategies that enable us to grow with the category and scale long-term.”

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