Dead Man’s Fingers moves into RTD canned cocktail market

Rum brand Dead Man’s Fingers has moved into the ready-to-drink canned cocktail market.

Three flavours have been launched: Dead Man’s Fingers Spiced Rum & Cola, Spiced Rum & Ginger and Passionfruit & Lemonade.

Rachel Adams, global marketing manager for Dead Man’s Fingers, said: “We’ve seen huge success within the rum category with our spiced and flavoured variants, which continue to attract incremental shoppers into rum and grow the category.

“The launch of our new RTD format is a natural next step for our brand, particularly as we enter into the summer months when convenience is key, so we’re excited to be able to offer that delicious Dead Man’s Fingers taste in a handy new format.

“For retailers, it’s also a great opportunity to introduce new shoppers to the rum category, and ultimately up-sell to the larger 700ml bottle format for increased basket spend.”

Each 330ml can displays the brand’s signature bold skull design in a variety of colour ways.

The three new variants are available to order for RRP £1.99 (US$2.43) each. They all clock in at 5% ABV.

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