HOP WTR adds new flavour to line-up
Non-alcoholic sparkling water brand HOP WTR is adding Peach to its line-up of flavours.
The brand says HOP WTR Peach “delivers a sweet, juicy flavour with a strong hint of hops and is infused with mood-boosting adaptogens and nootropics”.
“We are thrilled with the response to our new Peach flavour,” said Nick Taranto, co-founder HOP WTR.
“Peach offers another happy HOP WTR option to embrace – and be present for – all the sunny summer activities and dawn-to-dusk, outdoor fun. Crack one in the AM for some morning mojo or enjoy it to reward an action packed day.”
Peach sweetens HOP WTR’s existing lineup, including Classic, Blood Orange, Mango and Lime flavours, all of which feature Citra, Amarillo, Mosaic and Azacca hops, that deliver a citrusy, piney flavour reminiscent of your favourite IPA.
“Peach is one of the most desirable and popular fruits and flavours, but little has been seen in the non-alcoholic beverage category until HOP WTR’s latest innovation,” added Jordan Bass, co-founder HOP WTR.
“Combining fun and functionality is important over summer, which is why our Peach flavour release will be available just in time. Consumers will get that same satisfaction of cracking into a can of HOP WTR Peach as sipping on a non-alc bellini or Peach mojito by the beach – without the hangovers, afternoon slump or dehydration.”