Award-winning rum brand unveils new RTD cans
Award-winning Koloa Rum Company has unveiled Sparkling Hawaiian Rum Canned Cocktails — its latest ready-to-drink product line.
Ideal for summer cocktails on-the-go, the new product complements Koloa Rum’s existing broad portfolio, keeping in step with the company’s ongoing development of products that capture a wide-ranging appeal.
“Over the past four years, we have watched the rising popularity of canned cocktails in the market, and we recognise that this is the opportune time for Koloa Rum to enter this product category,” said Bob Gunter, Koloa Rum Company’s President and CEO.
“We’re proud to first introduce it to our Hawaii ohana as a way to show our appreciation for years of endless support.”
Koloa’s canned cocktails feature all-natural Hawaiian flavours blended with premium Kauai White Rum, which is made from pure cane sugar and rainwater from Mount Waialeale.
The distinctively pure, clean, and smooth taste of Kauai White Rum makes for a perfect foundation for these tropical-flavoured cocktails.
The canned beverages come in a variety of four Hawaiian-inspired flavours (Guava, Pineapple, Mango, and Coconut) and packaged in a convenient four-pack of 355 ml cans. In the 2022 Ultimate Spirits Challenge, each flavour scored above 90 with Mango awarded a Chairman’s Trophy and listed among the top 100 spirits.
“Koloa Rum is known for products of utmost quality and taste. Our new canned cocktails are no exception. For more than 12 years, we have developed a loyal customer base that we believe will instantly recognise our brand and eagerly embrace these new products,” added Gunter.