Au Vodka launches into RTD market

Au Vodka has recently taken a step into the Ready-To-Drink market by releasing a pre-mixed vodka soda beverage.

Inside their gold coloured cans which symbolise power and perfection, is a combination of Au Vodka’s award winning blue raspberry vodka with a premium fizzy soda, to create a sweet blue sparkling drink.

Over 250,000 cans have now been sold through their E-commerce platform and allocated to UK wide wholesalers & convenience store owners. After launching under a week ago, the first production run of the Ready-To-Drink cans sold out in 3 days.

Despite selling out, the company’s pre-order is still available for the next batch of stock arriving on the 4th of August.

(Images courtesy of the company)

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